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Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.
~ Forbes
Building Your Brand
- Go to Market Strategy Consulting
- Creation and Life Cycle Development
- Logo and Brand Design
- Packaging Creation
- Market Analysis- Where does your product belong, and what should I anticipate sales to be
- MSRP AND Map pricing protection
- Brick and Mortar Consulting Services
- E-commerce Brand Management and Protection
What is the difference between an advertising agency and a brand consultancy?
/0 Comments/in branding /by mark@markryancreative.comAs the consumer landscape changes and consumer habits and the purchase decision-making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers with […]