Entries by mark@markryancreative.com

Print Outsourcing

Print outsourcing defined“Print outsourcing” has come to mean different things. In simplest terms, it involves aggregating and consolidating print management – including indirect print spend and related services – through a firm that specializes in this field.Few short years ago, there was talk of a wholesale shift to digital communications.However, far from going away, print […]

Macy’s, Others Turn Stores Into Online Fulfillment Centers

A number of major retail chains are now expanding their capacity to fulfill online orders from stores, essentially turning their hundreds of retail locations into local distributions centers. The benefits include faster delivery of merchandise and the leveraging of existing store personnel. In February, Macy’s announced it was expanding online fulfillment from 292 stores to […]

8 Common Mistakes U.S. Companies Make When Sourcing Goods And Suppliers In China

China’s impact on American business has always been the source of strong emotions among Americans. Bret Harte (1836-1902), a famous American author and poet who wrote about early pioneering days in California, once stated, “We are ruined by Chinese cheap labor.” Nevertheless, today’s successful American entrepreneurs have learned not to compete with China but rather […]

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies […]

The Importance of Website Development in Internet Marketing

Today, pretty much everyone is online for various activities like shopping, job searching, etc. One of the best ways to reach your audience is through a website development. If you’re planning on taking your business online, hiring a professional website development company is probably your best option. These days, people start planning to make a purchase from […]

What is the difference between an advertising agency and a brand consultancy?

As the consumer landscape changes and consumer habits and the purchase decision-making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers with […]

Thanksgiving/Black Friday Online Sales Hit $4.5B, 34% Of Purchases Made On Mobile

The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, with mobile devices — led by smartphones — accounting for a record $1.5 billion of that amount, with $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving. The figures come from Adobe, which has been tracking some 4,500 sites, including 80% of […]